[読了時間:10分]
予告通りFacebookからPaperがリリースされた。初見での使用感をリポート簡単にリポートする。
前評判通り、このアプリは雑誌を模したFlipboardに対するFacebook版電子新聞といった具合だ。アプリを立ち上げるとFacebookのタイムラインに入ってくるニュースフィードが上図の用に表示される。自動的にピックアップされた写真を背景にして、下段に並ぶ記事を指で左右にスワイプしてブラウズする。読みたい記事を指で上方向にスライドすると全画面表示となり、また記事の中に外部リンクがある場合はそれをさらに上方向にスライドすると元ソースを表示する。秀逸なのは、そこから下方向にスライドすると元の記事に戻ってくるので、ユーザーをPaperアプリから逃がさないように設計されている。
後半で説明する「セクションズ」が、新聞のセクションを模したもので、ここに毎日主要出版社や有名人や新進気鋭のコンテンツ作者などからの新着記事が入ってくる。初日に配布された情報元（コンテンツソース）、メディアの一覧表は最後に添付したが、そうそうたるラインアップで、空港のターミナルにあるニューススタンドに置かれている殆ど全部の新聞、雑誌が網羅されていると言っても過言では無い。勿論それぞれのセクションに関連する主立ったオンラインメディアからのフィードも入ってくるので、Paperだけを読んでいれば大方事足りるという感じを受けた。そしてそれらの合間にブランドの広告っぽい記事やTV番組の宣伝などが送られてくる。
写真は全画面で表示、もしくは高解像度やパノラマ写真の場合はiPhoneを傾ければスクリーンに入りきれない部分も見る事ができる。TIME、Esquire、National Geographicsなど有名カメラマンの写真で売っている雑誌とも提携していて、結構なお宝写真があった。
誰がその記事に「いいね！」を押したかとか、コメントも見る事ができる。一つ問題を発見。コメント欄には日本語が入力できるが、Share in New Post（自分のコメントを添えてシェアし直す）機能では日本語が文字化けした。（どちら共「ビートルズがパンナム機で到着。」と打ち込んでいます。）
カメラにはInstagramのようなフィルター機能があるので、迷わずPaperでそのまま撮影できる。
セクションズは下記のリストアップしたように20のセクションが提供されており、そこから自分で10個まで選ぶ事が出来る（下から上にスライドする）。また、セクションの順番も、入れ替えも簡単だ。
各セクションの情報元（ソース）を出来る限り拾ってみた。重複していたり、抜けている所もあると思うが、初日のラインアップとしては十分すぎる内容だ。
蛇足：Mickey’s インスピレーション
この美しいインターフェースとユーザー体験を提供するPaperは人気がでるだろう。 Facebookのフィードを読んだり、投稿するだけなら使い慣れたFacebookアプリを選ぶユーザーもいて当然だ。Paperの神髄は新聞部分であり、その充実したコンテンツソースにある。確認してみた所、筆者が良く読んでいるソースが多く、それらのサイトをブックマークにして回覧していたのが、Paperを使えば格段に楽になりそうだ。LOLやExposureの写真は全て素晴らしい出来きでこのレビューをしながら10枚以上はシェアしたと思う。つまりそこがFacebookの狙いなんだと思う。通常、Facebookで他のサイトで発見した記事や写真をシェアする際には、コンテンツサイトに用意されているシェアボタンを使うか、ブラウザーのシェア機能を使うが、Paperではその作業を簡単にしてくれる。Twitterの場合はFollowしているアカウントから逐次ニュースフィードが流れてくるし、Retweetが定着しているのでニュース記事をシェアすることは簡単だ。そう、Paperも同様、シェアしたくなるようなニュースフィードが逐次流れてくるので、Twitterと同じが、それ以上に簡単にシェアできる。Facebookにとっては大成功だろう。ユーザーにとってはいくつか問題がある。PaperからTwitterには直接シェア出来ない。Paperで読める記事はどれもその分野の人気記事になっている。おそらく、ネットで一番読まれている記事や、好まれている写真をアルゴリズムを利用して選択しているのだろう。よって全てが良い、人気コンテンツであると言える。しかるに自分の友達が皆同じ記事をお互いにシェアしてしまう可能性がある。逆に言えば、これだけ読んでいれば不足は無いが、他人と同じ記事を読む事になり情報が偏ってしまう。最後にShare in New Postのところは日本語が化ける。Flipboardでは自分のオリジナルの雑誌を作る事もできる。さすがに先攻しているだけある。さて、この魅力的なPaperであるが、これを日本で展開する際にはどうなるのだろう。ユーザーは殆どと言っていい程アプリの外に出ないので、結果的にソースのサイトに送客しない。Paper内部で広告営業も出来るとあっては、ソースにはメリットが無いに等しい。憶測の域を出ないが米国ではFacebookがソースに対してある程度金銭的保証をしているのでは無いだろうか。そうなると日本での展開がなかなか難しくなる。何はともあれ、Paperは魅力的だしFacebookにとっても大きな収益性があるだろう。Facebook Creative Labsに拍手を送りたい。
[以下、初日にセクションに記事を提供していたソースリスト]
Facebook（Facebook）
Headlines（ヘッドライン）
Essential news and analysis from the world’s best sources.
Tech (テクノロジー）
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The Verge
Techmeme
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9to5Google
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Quartz
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Danny Sullivan
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Nick Bilton
MOTHERBOARD
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Mashable
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Pete Cashmore
T3
NPR
Business Insider
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Technology | Los Angeles Times
Re/code
Digital Trends
Lifehacker
Om Malik
TechSpot
Fast Company
PondoDaily
The New Yorker
Popular Science
Bloomberg Businessweek
Slate.com
MIT Technology Review
Marc Benioff
ReadWrite
Alexander B. Howard
Ubergizmo.com
Phys.org
BGR
OZY
The Wall Street Journal
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News and insights about companies, global markets and savvy investing.
The Verge
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CNBC
Consumerist.com
BGR
Fast Company
Forbes
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Mashable – Business
TIME
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Fortune Magazine
San Jose Mercury News
The Next Web
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Fresh tastes, recipes, culinary news and food related travel.
Food52
Ottolenghi
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my name is yeh
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Bon Appétit Magazine
Cook’s Illustrated Magazine
POILANE
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First We Feast
BBC Good Food
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BuzzFeed Food
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NPR
foodiggity
Southern Foodways Alliance
Couldn’t Be Parve
Modernist Cuisine: The Art and Science of Cooking
Eater National
Culture magazine: the word on cheese
FOUR-The World’s Best Food Magazine
DailyCandy
Oh! Joy!
Sweet Paul Magazine
The New York Times – Dining – Food
Esquire
Marcus Samuelsson
The Kitchen
Modern Farmer
Food Republic
Food & Wine
British Vogue
PUNCH
Gizmodo
AnOther
Tasting Table
GQ
Slow Food USA
FineDiningLovers
Sous Style
A Cozy Kitchen
SBS Feast magazine
I am baker
SWIDE.com
Eat This Poem
smitten kitchen
Life + Times
Well Lived（ウェルリブド）
What’s trending in destinations, activities, fashion and culture.
Selectism
Co.Create
Messy Nessy Chic
Style.com
The Luxe Nomad
Bless this Stuff
Cool Hunting
Smith Journal
Secret Cinema New York
Wallpaper* magazine
My Modern Metropolis
Tuscany Arts
Design Father
Los Angeles Times Travel
Airows
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Travel + Leisure
Conde Nast Traveler
Harpor’s Bazaar
A Continuous Lean
The Standard, High Line
Limité Magazine
Thrillist
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AFAR
Complex Magazone
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Huckberry
Four-Pins
the 6 million dollar story
Selectism
Dazed and Confused
The FADER
Style Like U
Remodelista
The New Order Magazine
Vanity Fair
MAN of the WORLD
New York Philharmonic
Untapped Cities
Eater
Grumpy Traveller
Supercompressor
GQ India
Luxpresso
WIRED
D’Marge
Vogue Paris
Garance Dore
Time Out London
Cartier
A Continuous Lean
Vogue Living
Parisian Gentleman
Retro Renovation
Coco Rosha
California Home & Design
The Expeditioners Magazine
offMetro SF
The Paris Review
ELLE
yellowtrace
Yachting Magazine
Architectural Digest
Co. Design
Style.com
Neatorama
VERANDA Magazine
Town & Country
Gourmet Traveller WINE
Nylon Guys Magazine
Sotheby’s
Dwell
Food Republic
The New Criterion
The New York Times – Dining – Food
LUXURE Magazine
The Sartorialist
AnOther
San Francisco Obscure Society
Outside Magazine
Ape to Gentleman
A Magazine
National Geographic Travel
Box Magazine
Love Beverly Hills
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LUXURYDESIGN
Fantastic Man
Gentleman’s Gadgets
The New York Times – T Magazine
British Vogue
Est magazine
3.1 Phillp Lim
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The Atlantic
032c
Ideas（アイデア）
A daily, in-depth look at one standout idea, event or personality.
Paper Ideas
The New York Times
TIME Photo
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TIME
THE WEEK
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Washington Post
The Verge
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VICE
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WIRED
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COSMOS Magazine
Popular Science
The Economist
Scientific American
National Institute of Health
Medical XPress
Fast Company
Science
Intelligence Squared US
TED
OZY
KQED Education
Waiting for “Superman”
ReadWrite
The New Republic
PBS NewsHour
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Talking Points Memo
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Salon
Entrepreneur
RAINN
U.S. News Education
Organic Gardening Magazine
Mother Jones
National Museum of American History
Smithsonian
Pop Life（ポップライフ）
Celebrity chatter, deals and the lowdown on TV, movies and tunes.
IndieWIRE
Esquire
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papermag
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ELLE Magazine
Rolling Stone
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Queen Latifah
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W magazine
Esquire
People.com
The Wire
On Air with Ryan Seacrest (Youtube)
Jezebel
YahooTV
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New York Magazine
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Dazed and Confused
Pigeons and Planes
MTV
E! Online
Entertainment Weekly
Variety
BuzzFeed Entertainment
Variety
USA Today Life
PopSuger
Miley Cyrus
Today Show
The Walking Dead with Doaly Design (Instagram)
Late Night with Jimmy Fallon
Yahoo Screen
Slate.com
SPIN
Stereogum
The FADER
Epsodes
Defamer
Billy Eichner
New Girl
The Daly Beast
CELEBUZZ
Sara Bareilles (Youtube)
Billboard
The Guardian
Chromeo
A Million Ways To Die In The West
Game of Thrones
Beyoncé
American Idol
Gawker
mental_floss
Rihanna
NYLOM
TV Guide
Jennifer Lopez
Wach What Happens Live
Brooklyn Nine-Nine
Diffuser.fm
Austin City Limits
Jared Leto
Jimmy Kimmel Live
IFC
Saturday Night Live
Glamour
Complex Magazine
Exposure（エクスポージャー）
Breathtaking images and photojournalism from independent, agency and magazine sources.
Tiny Atlas Quarterly
F-Stop Magazine
The Invisible Photographer Asia
National Geographic
500pxRetronaut
life.com
MegaShot.net
Esquire
Feature Shoot
Modern Farmer
TIME
The Guardian
Fraction Mag
The New Yorker: Photo Booth
MegaShot.net
Architectural Digest
Photocrowd
Life.com
Leica Camera
Lens Culture
Cool Huntiing
Messy Nessy Chic
Slate.com
The Art Institute of Chicago
WIRED
Alaska National Parks
photograph magazine
MoMA The Museum of Modarn Art
The Metropolitan Museum of Art, New York
Magnum Photos
The Human of New York
PhotoShelter
The Photo Brigade
Food Photographer
Imaging Resource/SLRgear
Refinery29
Ali Jardine
Digital Camera magazine
Digital Photography School
Lost At E Minor
Discovery
Lomography
All City（オールシティー）
Urban arts, sports, music and style.
Hi-Fructose Magazine
Motor Mavens
Surf Collective NYC
Arrested Motion
Pitchfork
THE HUNDREDS
Complex Magazine
Sidewalk Magazine
Highsnobiety
Thrasher Magazine
Jenkem Magazine
DIS Magazine
Do Android Dance
NYLON
Freshness Mag
DSPORT Magazine
Matador Network
THE HUNDREDS
Nike Skateboarding
Exhibition-ism
The surfer’s Journal
Pigeons and Planes
Life + Times
Sneaker Report
VICE
Dazed and Confused
SPIN
HYPERBEAST
BuzzFeed Video
Matador Networkl
Arrested Motion
Noisey
Red Bull Music Academy
GoPro
WE ARE SHINING
Chromeo
Acclaim Magazine
Surfer Magazine
Quicksilver
Ghetto Juice Magazine
The Inertia
Stab Magazine
HUCK Magazine
XLR8R
SLC Photo Collective
The Fox Is Black
Monerex
Joshua Liner Gallery
Broken Magazine
King Shit skateboard Magazine
VICE
Planet（プラネット）
Adventures in science, sustainability and the natural world.
NASA’s Earth Observatory
National Geographic Travel
HuffPost Science
National Institutes of Health
Mother Nature Network
BBC Nature
Grist.org
Lonely Planet
GoPro
Discovery
Popular Science
New Scientist
Wired UK
Australian Museum
The Nature Conservancy
Kevin Schafer Photography
The Atlantic
Wildlife Conservation
Conservation International
MOTHERBOARD
io9
The New York Times
Aeon Magazine
Science News Magazine
Guardian Science
Climate Progress
Scientific American magazine
Smithsonian Magazine
The Verge
NOVA
USA TODAY Travel
Conde Nast Traveler
environmentguardian.co.uk
Slate.com
Sci-News.com
PLos.org
GOOD
Modern Farmer
Archaeology Magazine
ABC Science
Quartz
Backpacker Travel
WIRED
Gizmode
Mongabay.com
WWF
Glow（グロウ）
Style, substance and beauty that’s more than skin deep.
HuffPost Comedy
Flashes of Style
The Cut
Refinery29
Cosmopolitan Magazine
Wonderland Magazine
Chicago Reader
Humans of New York
Teen Vogue
Who What Wear
Harper’s Bazaar
Lucky Magazine
HelloGiggles.com
Gal Meets Glam
Allure magazine
New York Magazine
Style Within Reach
NYLON
The Man Repeller
Just the Tips
Vogue
The Daily Beast
mental_floss
The Daily Dot
ELLE
Amy Poehler’s Smart Girls
Neko Case
Dazed and Confused
Salon
Into The Gloss
eat.sleep.wear
The Hairpin
TheGlamourai
BUST Magazine
StyleCaster
designlovefest
Vanity Fair
InStyle
Bullett Magazine
Vulture
Garance Dore
Fashionista.com
ELLE Magazine (US)
Gap
Seychelles
Idolator
Finch & Fawn
The Everygirl
Flavorwire
Equalize（イコライズ）
News for women and men creating a level playing field.
The New York Times – Lens – Photography
The Feminist Press at CUNY
Boston Glove Opinion
Salon
HuffPost Women
Brown Girl Collective
The Feminist Wire
Business Insider
Outside Magazine
Instagram
Women’s Sports Fondation
Women’s Right News
Women’s World of Boxing
MindBodyGreen
IndieWIRE
The Paris Review
UltraViolet
Feminism – Art – Theory -1968-2010
Brain Pickings
Upworthy
Dazed and Confused
Guardian global development
PRI’s The World
Girl Up
Ms. Foundation for Woman
LIGHTHOUSE 2911
The Daily Beast
Jill Soloway
Patagonia
NOWNESS
The Atlantic
VICE
TED
Tyra Banks
Human of New York
The New Yorker
Interview Magazine
Catholics for Choice
UNFPA
Makers
Lean In
AnOther
Future Without Violence
Equality Now
Polaris Project
HollaBack!
This is Personal
The Nation Magazine
Feministing.com
WomenOne
A Mighty Girl
NARAL – Pro-Choice America
BUST Magazine
The Pixel Project
Woman’s Media Center
Mrs. Magazine
Women in Surgery
ShePlusPlus
Girls on the Run
Sports Illustrated
NBC Olympics
Chime for Change
Skateistan
MADRE
Gender Violence Recovery Centre
Page-Turner
Foreign Affairs
Bitch Media
London Review of Books
Messy Nessy Chic
Feminist Studies in Religion
Women’s Ordination Conference
Women for Women International
RH Reality Check
Miss Representation
LOL（ラッフィング アウト ラウド）
Laugh-out-loud funny people, late-night TV clips, viral video and podcasts.
Pee-wee Herman
Deadspin
Thought Catalog
Entertainment Weekly
The Toast
Portiandia
Smosh
HuffPost Comedy
Epic Vines
Comedy Central Stand-up
Jay Leno
FailBlog.org
Rocky Gervais
John Hodgman
Blaine Kneece
See more
Funnyjunk
The Comic’s Comic
Late Show with David Letterman
Hilarious Vines
Garfunkel and Oates
someecards
Cake Wrecks
Funny Videos
Dog-Shaming.com
Geek Tyrant
Saturday Night Live
I Such at Tinder
WitStream.com
Best of Vines
Gabe Delahaye
Wits
Above Average
22 Words
Jimmy Kimmel Live
Mandatory
Funny & Interesting Things
The New Yorker Cartoons
Splitsider
Billy On The Steeet
Demetri Martin
TMZ
Only Lol Gifs
9 Laughs
McSweeney’s
UPROXX
Conan O’Brain Presents: Team Coco
The Awl
Nick Kroll
Shock Mansion
The Soup
The Onion
MTV
Comediva
Elite Daily
Mashable
CollegeHumor
Neatrama
Jash
Rolling Stone
Los Angeles Times
Creators（クリエーターズ）
Visual delights and inspiration from designers and artists around the world.
The New Yorker
Unless you will
artnau
Fast Company
Solomon R. Guggenheim Museum
Archan Nair
Nosego
Saatchi Art
Arrested Motion
Hi-Fructose Magazine
The Wrong – New Digital Art
BOOM
Ryan Molenkamp’s Art
Happy Red Fish Art
Sears-Payton Gallery
Frame Magazine
Atle Ostrem
Tate
Hayward Gallery
Brooklyn Street Art
Dwell
Architonic
Galerie Le Feuvre
You, Me and Charlie
yatzer
Archilovers
Highsnobiety
Stitch & Hammer
ARCHITECTURAL COMPETITIONS
Upper Playground
HuffPost Arts & Culture
design-dautore.com
The Jealous Curator
Ace Hotel New York
LooksLikeGoodDesign
ELLE DECORATION
Cult of Aphrodite
Vogue
Domino Magazine
Airelav
Takashi Murakami
Art & Graphics Design
Monorex
Guy Hepner Contemporary Art Gallery
Swoon Studio
Sedition
Victoria and Albert Museum
Present & Correct
Team Gallery
Kids of Dada
ABSOLUT NETWORK
The Couto Bros.
Aesthetica Magazine
Archello.com
Architecture Photography
Mercedes-Benz Fashion Week
mocoloco
Design Milk
Sight UnseenDomus
WWD
Fiber Art Now
Artsy
Artbook
Surface Magazine
Colin Christian
Tate
Little Paper Planes
Sedition
RVCA
AD France
The Creators Project
Elephant Magazine
Journal du Design
Family Matters（ファミリーマター）
Empathy, advice and hacks for life with babies, kids and teens.
DailyCandy Kids
The Huffington Post
Brain Pickings
photograph magazine
CafeMom
A Mighty Girl
Muzeum Narodowe W Krakowie
Lifehacker
Epic Parenting
Scary Mommy
FortyWeeks
Pregnant Chicken
CBC News
Mom’s Got Ink
Postmodern Childbirth
Fit Pregnancy
io9
Babble Pregnancy
Bored Panda
Young House Love
TheBabyGuyNYC
Dazed and Confused Magazine
Andy Adams
O, The Oprah Magazine
Best Newborn
HuffPost Parents
Apartment Therapy
HowToBeADad
Martha Stewart
Dinner: A Love Story
Laughing Squid
Salon
Humans of New York
The New York Review of Books
Gracefull
500px
The Stir
The New York Times
ABC News
Upworthy
Photojojo
BuzzFeed DIY
Mother Jones
babble.com
Essence Online
Contemporary Art & Science for Kids
Think Progress
Parents Magazine
Momastery
Erica Ehm’s YummyMummyClub
Everyday Feminism
PhotoShelter
The Atlantic
The Joy of This
The Telegraph
Ask Dr. Sears
Lost At E Minor
Slate.com
The Paris Review
Mykidstime
TIME
TED
95.7 KJR
National Advocates for Pregnant Women
Cute（キュート）
Adorable animals, cuddly babies and all things “awwwww-some.”
Gawker
Cute Overload
Mother Nature Network
Lil Bub
HuffPost Good News
HelloGiggles.com
Momma’s Gone City
The Dogist
The Pet Collective
ZooBorns
Aww
Wimp.com
Puppy Love
Amazing Animal Stories
Wally
Cats Paradise
Daily Mail
Nature | PBS
Boo
Turtle Bay Exploration Park
Smithsonian’s National Zoo
Monterey Bay Aquarium
LittleFriendsPhotos
The Furrtographer
ELLE Magazine (US)
Daily Bunny
The Pet Collective
Yahoo Screen
Entertainment Weekly
Freekibble
Cute Animals
Australia.com
Mashable
The Toronto Zoo
Etsy
Laughing Squid
Today Show
Adorable Pets
Dogster
Cosmopolitan Magazine
BuzzFeed Animals
Kitten Bow!
9GAG Cute
Animal Planet
Home（ホーム）
Beautiful interiors, decorating ideas and DIY projects for home and garden.
Living Space
Yanko Design
Dezeen
mocoloco
Homes & Interiors Scotland
Upcycling
Recycled Interiors
Vosges Paris
Michaela Noelle Designs
Harper’s Bazaar
Co.Design
Design Father
Design*Sponge
Traditional Home
Cool Hunting
Remodelista
Coy Cat Chic
Elle Decor Italia
Project Nursery
A Cozy Kitchen
Freutcake
House Beautiful Magazine
Frankie Magazine
1001 Gardens
Urban Gardens
Furniture Fashion
Dwell
deucecities HENHOUSE
Domaine
Pennyweight
DailyDreamDecor
Massy Nessy Chic
Lauren Conrad
Country Living Magazine
Tiny Atlas Quarterly
Easy Living
Speaming Baby
Mother Earth Living
Real Simple
Recyclart
Muse Magazine Queen’s
California Home & Design
Inhabitat
Rue Magazine
ELLE DECOR
Life + Times
Vogue Living
Easy Living
Better Homes and Gardens
Apartment Therapy
VERANDA Magazine
The Beat That My Heart Skipped
Sfgirlbybay
Henry happened
Design Milk
yellowtrace
Country Living Magazine
Craftberry Bush
The Beetle Shack
StyleCarrot
Coastal Living Magazine
The Design Files
Organic Gardening Magazine
Score（スコア）
Sports news and commentary from journalists, fans and the athletes themselves.
ESPN College Basketball
NFL
Sports Illustrated | SI.com
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NBA on ESPN
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Rivals
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Big League Stew
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USA TODAY Sports
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Major League Soccer (MLS)
Deadspin
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boston.com Sports
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ESPN
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Grantland
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Shutdown Corner
Washington Post Sports
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The New York Times
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NCAA Men’s Basketball
theScore
Denver Post Sport
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Golf Channel
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Tennis Now
ESPN The Magazine
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ESPN New York
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Sochi 2014 Winter Games
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Niners Nation: A San Francisco 49ers Blog
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NBC Olympics
Puck Daddy
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Dr. Saturday
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New York Post
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AZ Desert Swarm
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Pride（プライド）
There’s strength in community.
GetEQUAL
HuffPost Gay Voices
Armistead Maupin
The Advocate magazine
bent
BOI
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Trans March
RuPaul’s Drag Race
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Outsports
The New Yorker
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Attitude Magazine
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New Statesman
Time Out Chicago
Salon
OZY
The Cut
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PinkNews.co.uk
Gay Star News
The New Civil Rights Movement
Everyone Is Gay
Freedom to Marry
Gay Time Magazine
PopMatters
Jezebel
Out Magazine
Newsweek
Gay Travel
Edge Media Network
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TheFabFemme
Slate.com
BUTT Magazine
The Quire
Again Me!
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Bitch Flicks
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Flavorwire
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MTV
We Heart
Barneys New York
City Lights Booksellers & Publishers
Trans March
THE WEEK
The Independent
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The Nation Magazine
AfterEllen.com
Homorazzi.com
The New Yorker
Against Me!