Paperを使ってみた。各セクションの情報元一覧と問題点!【@MICKEYTACHIBANA】

App, Facebook, SiliconValleyapp, Apple, Facebook, ios, iPad, iPhone, PAPER, Review, SNS, アップル, スマートフォン・タブレット, スマホ, ソーシャルメディア

[読了時間:10分]

予告通りFacebookからPaperがリリースされた。初見での使用感をリポート簡単にリポートする。Paper1

前評判通り、このアプリは雑誌を模したFlipboardに対するFacebook版電子新聞といった具合だ。アプリを立ち上げるとFacebookのタイムラインに入ってくるニュースフィードが上図の用に表示される。自動的にピックアップされた写真を背景にして、下段に並ぶ記事を指で左右にスワイプしてブラウズする。読みたい記事を指で上方向にスライドすると全画面表示となり、また記事の中に外部リンクがある場合はそれをさらに上方向にスライドすると元ソースを表示する。秀逸なのは、そこから下方向にスライドすると元の記事に戻ってくるので、ユーザーをPaperアプリから逃がさないように設計されている。

後半で説明する「セクションズ」が、新聞のセクションを模したもので、ここに毎日主要出版社や有名人や新進気鋭のコンテンツ作者などからの新着記事が入ってくる。初日に配布された情報元(コンテンツソース)、メディアの一覧表は最後に添付したが、そうそうたるラインアップで、空港のターミナルにあるニューススタンドに置かれている殆ど全部の新聞、雑誌が網羅されていると言っても過言では無い。勿論それぞれのセクションに関連する主立ったオンラインメディアからのフィードも入ってくるので、Paperだけを読んでいれば大方事足りるという感じを受けた。そしてそれらの合間にブランドの広告っぽい記事やTV番組の宣伝などが送られてくる。

branding

写真は全画面で表示、もしくは高解像度やパノラマ写真の場合はiPhoneを傾ければスクリーンに入りきれない部分も見る事ができる。TIME、Esquire、National Geographicsなど有名カメラマンの写真で売っている雑誌とも提携していて、結構なお宝写真があった。

Comments

Share in New Post

誰がその記事に「いいね!」を押したかとか、コメントも見る事ができる。一つ問題を発見。コメント欄には日本語が入力できるが、Share in New Post(自分のコメントを添えてシェアし直す)機能では日本語が文字化けした。(どちら共「ビートルズがパンナム機で到着。」と打ち込んでいます。)

Section

カメラにはInstagramのようなフィルター機能があるので、迷わずPaperでそのまま撮影できる。
セクションズは下記のリストアップしたように20のセクションが提供されており、そこから自分で10個まで選ぶ事が出来る(下から上にスライドする)。また、セクションの順番も、入れ替えも簡単だ。
各セクションの情報元(ソース)を出来る限り拾ってみた。重複していたり、抜けている所もあると思うが、初日のラインアップとしては十分すぎる内容だ。

 

蛇足:Mickey’s インスピレーション
この美しいインターフェースとユーザー体験を提供するPaperは人気がでるだろう。 Facebookのフィードを読んだり、投稿するだけなら使い慣れたFacebookアプリを選ぶユーザーもいて当然だ。Paperの神髄は新聞部分であり、その充実したコンテンツソースにある。確認してみた所、筆者が良く読んでいるソースが多く、それらのサイトをブックマークにして回覧していたのが、Paperを使えば格段に楽になりそうだ。LOLやExposureの写真は全て素晴らしい出来きでこのレビューをしながら10枚以上はシェアしたと思う。つまりそこがFacebookの狙いなんだと思う。通常、Facebookで他のサイトで発見した記事や写真をシェアする際には、コンテンツサイトに用意されているシェアボタンを使うか、ブラウザーのシェア機能を使うが、Paperではその作業を簡単にしてくれる。Twitterの場合はFollowしているアカウントから逐次ニュースフィードが流れてくるし、Retweetが定着しているのでニュース記事をシェアすることは簡単だ。そう、Paperも同様、シェアしたくなるようなニュースフィードが逐次流れてくるので、Twitterと同じが、それ以上に簡単にシェアできる。Facebookにとっては大成功だろう。ユーザーにとってはいくつか問題がある。PaperからTwitterには直接シェア出来ない。Paperで読める記事はどれもその分野の人気記事になっている。おそらく、ネットで一番読まれている記事や、好まれている写真をアルゴリズムを利用して選択しているのだろう。よって全てが良い、人気コンテンツであると言える。しかるに自分の友達が皆同じ記事をお互いにシェアしてしまう可能性がある。逆に言えば、これだけ読んでいれば不足は無いが、他人と同じ記事を読む事になり情報が偏ってしまう。最後にShare in New Postのところは日本語が化ける。Flipboardでは自分のオリジナルの雑誌を作る事もできる。さすがに先攻しているだけある。さて、この魅力的なPaperであるが、これを日本で展開する際にはどうなるのだろう。ユーザーは殆どと言っていい程アプリの外に出ないので、結果的にソースのサイトに送客しない。Paper内部で広告営業も出来るとあっては、ソースにはメリットが無いに等しい。憶測の域を出ないが米国ではFacebookがソースに対してある程度金銭的保証をしているのでは無いだろうか。そうなると日本での展開がなかなか難しくなる。何はともあれ、Paperは魅力的だしFacebookにとっても大きな収益性があるだろう。Facebook Creative Labsに拍手を送りたい。


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The Pet Collective
ZooBorns
Aww
Wimp.com
Puppy Love
Amazing Animal Stories
Wally
Cats Paradise
Daily Mail
Nature | PBS
Boo
Turtle Bay Exploration Park
Smithsonian’s National Zoo
Monterey Bay Aquarium
LittleFriendsPhotos
The Furrtographer
ELLE Magazine (US)
Daily Bunny
The Pet Collective
Yahoo Screen
Entertainment Weekly
Freekibble
Cute Animals
Australia.com
Mashable
The Toronto Zoo
Etsy
Laughing Squid
Today Show
Adorable Pets
Dogster
Cosmopolitan Magazine
BuzzFeed Animals
Kitten Bow!
9GAG Cute
Animal Planet

Home(ホーム)
Beautiful interiors, decorating ideas and DIY projects for home and garden.

Living Space
Yanko Design
Dezeen
mocoloco
Homes & Interiors Scotland
Upcycling
Recycled Interiors
Vosges Paris
Michaela Noelle Designs
Harper’s Bazaar
Co.Design
Design Father
Design*Sponge
Traditional Home
Cool Hunting
Remodelista
Coy Cat Chic
Elle Decor Italia
Project Nursery
A Cozy Kitchen
Freutcake
House Beautiful Magazine
Frankie Magazine
1001 Gardens
Urban Gardens
Furniture Fashion
Dwell
deucecities HENHOUSE
Domaine
Pennyweight
DailyDreamDecor
Massy Nessy Chic
Lauren Conrad
Country Living Magazine
Tiny Atlas Quarterly
Easy Living
Speaming Baby
Mother Earth Living
Real Simple
Recyclart
Muse Magazine Queen’s
California Home & Design
Inhabitat
Rue Magazine
ELLE DECOR
Life + Times
Vogue Living
Easy Living
Better Homes and Gardens
Apartment Therapy
VERANDA Magazine
The Beat That My Heart Skipped
Sfgirlbybay
Henry happened
Design Milk
yellowtrace
Country Living Magazine
Craftberry Bush
The Beetle Shack
StyleCarrot
Coastal Living Magazine
The Design Files
Organic Gardening Magazine

Score(スコア)
Sports news and commentary from journalists, fans and the athletes themselves.

ESPN College Basketball
NFL
Sports Illustrated | SI.com
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Rivals
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USA TODAY Sports
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Golf Channel
FOX Sports Detroit
Shutdown Corner
Washington Post Sports
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TheBigLead
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The New York Times
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NFL
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NCAA Men’s Basketball
theScore
Denver Post Sport
Blogging the Bracket
Golf Channel
NBA
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Tennis Now
ESPN The Magazine
Eric Decker
ESPN New York
FOX Soccer
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Adam Silver
Sochi 2014 Winter Games
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Niners Nation: A San Francisco 49ers Blog
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NBC Olympics
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Golden State Warriors
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CBSSports.com Eye on college Basketball
Andre Agassi
Dr. Saturday
Cam Newton
New York Post
Sky Sports
The Hockey News
AZ Desert Swarm
The Phinsider: The SB Nation Miami Dolphins Blog

Pride(プライド)
There’s strength in community.

GetEQUAL
HuffPost Gay Voices
Armistead Maupin
The Advocate magazine
bent
BOI
Harvey Milk Foundation
BuzzFeed LGBT
Curve Magazine
Upworthy
TakePart.com
Gay Marriage USA
Trans March
RuPaul’s Drag Race
The Fosters
Lody Gaga
Outsports
The New Yorker
Same Sex Marriage Now
The GA Voice
lezgetreal.com
Attitude Magazine
Orange is a new Black
New Statesman
Time Out Chicago
Salon
OZY
The Cut
SheWired
PinkNews.co.uk
Gay Star News
The New Civil Rights Movement
Everyone Is Gay
Freedom to Marry
Gay Time Magazine
PopMatters
Jezebel
Out Magazine
Newsweek
Gay Travel
Edge Media Network
LGBT News
TheFabFemme
Slate.com
BUTT Magazine
The Quire
Again Me!
The Mary Sue
Bitch Flicks
Deseret News
The Gay Men Project
Beautiful/Decay Magazine
Longreads
The Boston Globe
The Ellen DeGeneres Show
Flavorwire
CNN
Simon Doonan
MTV
We Heart
Barneys New York
City Lights Booksellers & Publishers
Trans March
THE WEEK
The Independent
Human Rights Watch
The Nation Magazine
AfterEllen.com
Homorazzi.com
The New Yorker
Against Me!

 

Mickey Tachibana

1995年からサンフランシスコ・ベイエリア在住。地図のゼンリンの米国法人CEOを経て、アルファテック研究所を設立。日本企業とSFベイエリア/シリコンバレー企業とのパートナーシップ支援/経営戦略シンクタンク。全てのデバイスが相互に接続し、社会インフラとして人々の生活に日々変化が起きているこのタイミングで、米国のテクノロジートレンドを現在進行形でリポートしていきます(つまり半年後の日本を皆さんにシェア)。評価する際の最初の5分の感覚を鈍らせないように玄人になりすぎないようにする事、かつ広範囲に定点観測しテクノロジーランドスケープを逐次更新する事で、変化の先にある大きなイノベーションを独自の嗅覚でイメージします。というか、電子音楽家、アートイベントキュレーター、ケーブルTVプロデューサー、右脳型でかつ守備範囲が広いマイペースなテクノロジー探検家として知る人が多いかも。ご連絡はmickey_t[at]mac.comまで。

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