アーカイブ 2月 2014

[読了時間:10分]

予告通りFacebookからPaperがリリースされた。初見での使用感をリポート簡単にリポートする。

前評判通り、このアプリは雑誌を模したFlipboardに対するFacebook版電子新聞といった具合だ。アプリを立ち上げるとFacebookのタイムラインに入ってくるニュースフィードが上図の用に表示される。自動的にピックアップされた写真を背景にして、下段に並ぶ記事を指で左右にスワイプしてブラウズする。読みたい記事を指で上方向にスライドすると全画面表示となり、また記事の中に外部リンクがある場合はそれをさらに上方向にスライドすると元ソースを表示する。秀逸なのは、そこから下方向にスライドすると元の記事に戻ってくるので、ユーザーをPaperアプリから逃がさないように設計されている。

後半で説明する「セクションズ」が、新聞のセクションを模したもので、ここに毎日主要出版社や有名人や新進気鋭のコンテンツ作者などからの新着記事が入ってくる。初日に配布された情報元（コンテンツソース）、メディアの一覧表は最後に添付したが、そうそうたるラインアップで、空港のターミナルにあるニューススタンドに置かれている殆ど全部の新聞、雑誌が網羅されていると言っても過言では無い。勿論それぞれのセクションに関連する主立ったオンラインメディアからのフィードも入ってくるので、Paperだけを読んでいれば大方事足りるという感じを受けた。そしてそれらの合間にブランドの広告っぽい記事やTV番組の宣伝などが送られてくる。

写真は全画面で表示、もしくは高解像度やパノラマ写真の場合はiPhoneを傾ければスクリーンに入りきれない部分も見る事ができる。TIME、Esquire、National Geographicsなど有名カメラマンの写真で売っている雑誌とも提携していて、結構なお宝写真があった。

誰がその記事に「いいね！」を押したかとか、コメントも見る事ができる。一つ問題を発見。コメント欄には日本語が入力できるが、Share in New Post（自分のコメントを添えてシェアし直す）機能では日本語が文字化けした。（どちら共「ビートルズがパンナム機で到着。」と打ち込んでいます。）

カメラにはInstagramのようなフィルター機能があるので、迷わずPaperでそのまま撮影できる。
セクションズは下記のリストアップしたように20のセクションが提供されており、そこから自分で10個まで選ぶ事が出来る（下から上にスライドする）。また、セクションの順番も、入れ替えも簡単だ。
各セクションの情報元（ソース）を出来る限り拾ってみた。重複していたり、抜けている所もあると思うが、初日のラインアップとしては十分すぎる内容だ。

 

蛇足：Mickey’s インスピレーション
この美しいインターフェースとユーザー体験を提供するPaperは人気がでるだろう。 Facebookのフィードを読んだり、投稿するだけなら使い慣れたFacebookアプリを選ぶユーザーもいて当然だ。Paperの神髄は新聞部分であり、その充実したコンテンツソースにある。確認してみた所、筆者が良く読んでいるソースが多く、それらのサイトをブックマークにして回覧していたのが、Paperを使えば格段に楽になりそうだ。LOLやExposureの写真は全て素晴らしい出来きでこのレビューをしながら10枚以上はシェアしたと思う。つまりそこがFacebookの狙いなんだと思う。通常、Facebookで他のサイトで発見した記事や写真をシェアする際には、コンテンツサイトに用意されているシェアボタンを使うか、ブラウザーのシェア機能を使うが、Paperではその作業を簡単にしてくれる。Twitterの場合はFollowしているアカウントから逐次ニュースフィードが流れてくるし、Retweetが定着しているのでニュース記事をシェアすることは簡単だ。そう、Paperも同様、シェアしたくなるようなニュースフィードが逐次流れてくるので、Twitterと同じが、それ以上に簡単にシェアできる。Facebookにとっては大成功だろう。ユーザーにとってはいくつか問題がある。PaperからTwitterには直接シェア出来ない。Paperで読める記事はどれもその分野の人気記事になっている。おそらく、ネットで一番読まれている記事や、好まれている写真をアルゴリズムを利用して選択しているのだろう。よって全てが良い、人気コンテンツであると言える。しかるに自分の友達が皆同じ記事をお互いにシェアしてしまう可能性がある。逆に言えば、これだけ読んでいれば不足は無いが、他人と同じ記事を読む事になり情報が偏ってしまう。最後にShare in New Postのところは日本語が化ける。Flipboardでは自分のオリジナルの雑誌を作る事もできる。さすがに先攻しているだけある。さて、この魅力的なPaperであるが、これを日本で展開する際にはどうなるのだろう。ユーザーは殆どと言っていい程アプリの外に出ないので、結果的にソースのサイトに送客しない。Paper内部で広告営業も出来るとあっては、ソースにはメリットが無いに等しい。憶測の域を出ないが米国ではFacebookがソースに対してある程度金銭的保証をしているのでは無いだろうか。そうなると日本での展開がなかなか難しくなる。何はともあれ、Paperは魅力的だしFacebookにとっても大きな収益性があるだろう。Facebook Creative Labsに拍手を送りたい。

[以下、初日にセクションに記事を提供していたソースリスト]

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A daily, in-depth look at one standout idea, event or personality.

Paper Ideas
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A Million Ways To Die In The West
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mental_floss
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Jared Leto
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Exposure（エクスポージャー）
Breathtaking images and photojournalism from independent, agency and magazine sources.

Tiny Atlas Quarterly
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The Invisible Photographer Asia
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life.com
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Feature Shoot
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MegaShot.net
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Photocrowd
Life.com
Leica Camera
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Slate.com
The Art Institute of Chicago
WIRED
Alaska National Parks
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MoMA The Museum of Modarn Art
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Magnum Photos
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Food Photographer
Imaging Resource/SLRgear
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Hi-Fructose Magazine
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Red Bull Music Academy
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GOOD
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Mongabay.com
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mental_floss
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Neko Case
Dazed and Confused
Salon
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Gap
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Women’s Sports Fondation
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The Paris Review
UltraViolet
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Upworthy
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Guardian global development
PRI’s The World
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Ms. Foundation for Woman
LIGHTHOUSE 2911
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Patagonia
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The Atlantic
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TED
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Human of New York
The New Yorker
Interview Magazine
Catholics for Choice
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Feministing.com
WomenOne
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NARAL – Pro-Choice America
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Women in Surgery
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Sports Illustrated
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Bitch Media
London Review of Books
Messy Nessy Chic
Feminist Studies in Religion
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Rocky Gervais
John Hodgman
Blaine Kneece
See more
Funnyjunk
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Hilarious Vines
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someecards
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I Such at Tinder
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Gabe Delahaye
Wits
Above Average
22 Words
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Mandatory
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The New Yorker Cartoons
Splitsider
Billy On The Steeet
Demetri Martin
TMZ
Only Lol Gifs
9 Laughs
McSweeney’s
UPROXX
Conan O’Brain Presents: Team Coco
The Awl
Nick Kroll
Shock Mansion
The Soup
The Onion
MTV
Comediva
Elite Daily
Mashable
CollegeHumor
Neatrama
Jash
Rolling Stone
Los Angeles Times

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The New Yorker
Unless you will
artnau
Fast Company
Solomon R. Guggenheim Museum
Archan Nair
Nosego
Saatchi Art
Arrested Motion
Hi-Fructose Magazine
The Wrong – New Digital Art
BOOM
Ryan Molenkamp’s Art
Happy Red Fish Art
Sears-Payton Gallery
Frame Magazine
Atle Ostrem
Tate
Hayward Gallery
Brooklyn Street Art
Dwell
Architonic
Galerie Le Feuvre
You, Me and Charlie
yatzer
Archilovers
Highsnobiety
Stitch & Hammer
ARCHITECTURAL COMPETITIONS
Upper Playground
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design-dautore.com
The Jealous Curator
Ace Hotel New York
LooksLikeGoodDesign
ELLE DECORATION
Cult of Aphrodite
Vogue
Domino Magazine
Airelav
Takashi Murakami
Art & Graphics Design
Monorex
Guy Hepner Contemporary Art Gallery
Swoon Studio
Sedition
Victoria and Albert Museum
Present & Correct
Team Gallery
Kids of Dada
ABSOLUT NETWORK
The Couto Bros.
Aesthetica Magazine
Archello.com
Architecture Photography
Mercedes-Benz Fashion Week
mocoloco
Design Milk
Sight UnseenDomus
WWD
Fiber Art Now
Artsy
Artbook
Surface Magazine
Colin Christian
Tate
Little Paper Planes
Sedition
RVCA
AD France
The Creators Project
Elephant Magazine
Journal du Design

Family Matters（ファミリーマター）
Empathy, advice and hacks for life with babies, kids and teens.

DailyCandy Kids
The Huffington Post
Brain Pickings
photograph magazine
CafeMom
A Mighty Girl
Muzeum Narodowe W Krakowie
Lifehacker
Epic Parenting
Scary Mommy
FortyWeeks
Pregnant Chicken
CBC News
Mom’s Got Ink
Postmodern Childbirth
Fit Pregnancy
io9
Babble Pregnancy
Bored Panda
Young House Love
TheBabyGuyNYC
Dazed and Confused Magazine
Andy Adams
O, The Oprah Magazine
Best Newborn
HuffPost Parents
Apartment Therapy
HowToBeADad
Martha Stewart
Dinner: A Love Story
Laughing Squid
Salon
Humans of New York
The New York Review of Books
Gracefull
500px
The Stir
The New York Times
ABC News
Upworthy
Photojojo
BuzzFeed DIY
Mother Jones
babble.com
Essence Online
Contemporary Art & Science for Kids
Think Progress
Parents Magazine
Momastery
Erica Ehm’s YummyMummyClub
Everyday Feminism
PhotoShelter
The Atlantic
The Joy of This
The Telegraph
Ask Dr. Sears
Lost At E Minor
Slate.com
The Paris Review
Mykidstime
TIME
TED
95.7 KJR
National Advocates for Pregnant Women

Cute（キュート）
Adorable animals, cuddly babies and all things “awwwww-some.”

Gawker
Cute Overload
Mother Nature Network
Lil Bub
HuffPost Good News
HelloGiggles.com
Momma’s Gone City
The Dogist
The Pet Collective
ZooBorns
Aww
Wimp.com
Puppy Love
Amazing Animal Stories
Wally
Cats Paradise
Daily Mail
Nature | PBS
Boo
Turtle Bay Exploration Park
Smithsonian’s National Zoo
Monterey Bay Aquarium
LittleFriendsPhotos
The Furrtographer
ELLE Magazine (US)
Daily Bunny
The Pet Collective
Yahoo Screen
Entertainment Weekly
Freekibble
Cute Animals
Australia.com
Mashable
The Toronto Zoo
Etsy
Laughing Squid
Today Show
Adorable Pets
Dogster
Cosmopolitan Magazine
BuzzFeed Animals
Kitten Bow!
9GAG Cute
Animal Planet

Home（ホーム）
Beautiful interiors, decorating ideas and DIY projects for home and garden.

Living Space
Yanko Design
Dezeen
mocoloco
Homes & Interiors Scotland
Upcycling
Recycled Interiors
Vosges Paris
Michaela Noelle Designs
Harper’s Bazaar
Co.Design
Design Father
Design*Sponge
Traditional Home
Cool Hunting
Remodelista
Coy Cat Chic
Elle Decor Italia
Project Nursery
A Cozy Kitchen
Freutcake
House Beautiful Magazine
Frankie Magazine
1001 Gardens
Urban Gardens
Furniture Fashion
Dwell
deucecities HENHOUSE
Domaine
Pennyweight
DailyDreamDecor
Massy Nessy Chic
Lauren Conrad
Country Living Magazine
Tiny Atlas Quarterly
Easy Living
Speaming Baby
Mother Earth Living
Real Simple
Recyclart
Muse Magazine Queen’s
California Home & Design
Inhabitat
Rue Magazine
ELLE DECOR
Life + Times
Vogue Living
Easy Living
Better Homes and Gardens
Apartment Therapy
VERANDA Magazine
The Beat That My Heart Skipped
Sfgirlbybay
Henry happened
Design Milk
yellowtrace
Country Living Magazine
Craftberry Bush
The Beetle Shack
StyleCarrot
Coastal Living Magazine
The Design Files
Organic Gardening Magazine

Score（スコア）
Sports news and commentary from journalists, fans and the athletes themselves.

ESPN College Basketball
NFL
Sports Illustrated | SI.com
Yahoo Sports
Bleacher Report
ESPN FC
NBA on ESPN
SB Nation NBA
YES Network
Dr. Saturday
NBC Olympics
Malcolm Smith
Rivals
Brian Phillips
Big League Stew
Mile High Report
NFL from B/R
The Classical
USA TODAY Sports
Doug Baldwin
Major League Soccer (MLS)
Deadspin
Russell Willson
Richard Sherman
boston.com Sports
SB Nation
ESPN
Sports on Earth
SB Nation College Football
Grantland
CBS Sports
Golf Channel
FOX Sports Detroit
Shutdown Corner
Washington Post Sports
Sporting News
ESPN New York
Magic Johnson
LeBron James
TheBigLead
Greg Jennings
Julie Jones
Field Gulls
Dick Vitale
Larry Fitzgerald
The New York Times
The Seattle Post
NFL
Newsday Sports
NCAA Men’s Basketball
theScore
Denver Post Sport
Blogging the Bracket
Golf Channel
NBA
The Dagger
Pac-12 Conference
The Toronto Raptors
Dallas Stars
Indian Pacers
Tennis Now
ESPN The Magazine
Eric Decker
ESPN New York
FOX Soccer
Indy Cornrows
Adam Silver
Sochi 2014 Winter Games
Utah Jazz
Niners Nation: A San Francisco 49ers Blog
Joe Posnanski
Chicago Cubs
Mark Cuban
Serge Ibaka
Ted Ligety
NBC Olympics
Puck Daddy
Boxing News
Golden State Warriors
Phoenix Suns
CBSSports.com Eye on college Basketball
Andre Agassi
Dr. Saturday
Cam Newton
New York Post
Sky Sports
The Hockey News
AZ Desert Swarm
The Phinsider: The SB Nation Miami Dolphins Blog

Pride（プライド）
There’s strength in community.

GetEQUAL
HuffPost Gay Voices
Armistead Maupin
The Advocate magazine
bent
BOI
Harvey Milk Foundation
BuzzFeed LGBT
Curve Magazine
Upworthy
TakePart.com
Gay Marriage USA
Trans March
RuPaul’s Drag Race
The Fosters
Lody Gaga
Outsports
The New Yorker
Same Sex Marriage Now
The GA Voice
lezgetreal.com
Attitude Magazine
Orange is a new Black
New Statesman
Time Out Chicago
Salon
OZY
The Cut
SheWired
PinkNews.co.uk
Gay Star News
The New Civil Rights Movement
Everyone Is Gay
Freedom to Marry
Gay Time Magazine
PopMatters
Jezebel
Out Magazine
Newsweek
Gay Travel
Edge Media Network
LGBT News
TheFabFemme
Slate.com
BUTT Magazine
The Quire
Again Me!
The Mary Sue
Bitch Flicks
Deseret News
The Gay Men Project
Beautiful/Decay Magazine
Longreads
The Boston Globe
The Ellen DeGeneres Show
Flavorwire
CNN
Simon Doonan
MTV
We Heart
Barneys New York
City Lights Booksellers & Publishers
Trans March
THE WEEK
The Independent
Human Rights Watch
The Nation Magazine
AfterEllen.com
Homorazzi.com
The New Yorker
Against Me!